Active Ride Shop News

January 12th 2008, Active and Element present: “Charge the parks with Mike V”!!

Come skate, shed blood, and get gnar with Mike Vallely.

Mike V will present one person with a prize package for ripping the hardest!!

We'll be blasting music from Revolution Mother's latest CD to ignite the session into frenzy.

Free gear from Element skateboards and Active!! 2 Sessions, 2 Winners.

First stop Huber Skatepark 1-2:30 pm (6411 Rolling Meadows Corona, California 92880).
Second stop Harada Skatepark 3-5pm (13100 65th Street Corona, CA 92880).

Both sessions will be documented by Active filmer Daniel Haney and posted on Activemailorder.com for thousands to see!!!

Rain or shine

The Fourstar Team came out to Active Santa Monica to work the floor, fold clothes, sell shoes and do all sorts of retail work. Guy Mariano, Eric Koston, Mike Carroll, Max Schaff, Sean Malto, Brian Anderson, and Rick Howard were all in attendance for the evening.Check out the photos and the video.In the video, the 4 Star Team was asked who they thought had the best part in the Lakai Video.

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Jim Greco is headed home to visit family and friends and to celebrate his Birthday on December 25th. Jim has been collecting hammer after hammer over the past few months, as well as putting together, with Mr. Erik Ellington, the most amazing sunglasses company to ever come out of the skateboard world. The name of the company is Brigada and the product is second to none. We checked it out last week and it's amazing. So keep a watchful eye out for it. (more…)

Lakai was kind enough to come together and bring out some of the best skateboarders in the business for Active Valencia and Active Burbank's Lakai 'Fully Flared' Video Premieres and Signings. Mike Mo Capaldi, Mike Carroll, Alex Olson, Eric Koston, and Guy Mariano all signed every last autograph at both stops. The Lakai Team are a class act. Active Valencia as well as Active Burbank both had huge turn outs of people who wanted to get their copy of Fully Flared and other skate goods signed.

Fully Flared has been given rave reviews by every skater on the block. If you haven't checked it out already you should do one or more of the following three options:
1. Put it on your Christmas list
2. Buy it immediately
3. Borrow it from a friend, then go buy your own copy

Thanks to Kelly Bird and the Lakai Team for coming out and spending their Thursday with Active and Lakai fans of So Cal. Lakai or Die.

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All photos: Erica Yary

So, this is the 2nd video in a new series of videos we are doing. It isn’t a new idea to do day in the lifes, but hopefully they are entertaining to everyone out there. I went to Johnny Layton’s house in Long Beach around noon, and despite my rolled ankle, managed to follow him with his dog Maggie, they were going so fast, it was super hard to keep up, Johnny ollies this gap every day with the dog pulling him. He said Maggie usually jumps it and then he ollies it. Anyway, hope you like the video. Oh yeah, Johnny showed me his new Vans shoe, its so tight, its got a bunch of colorways, and I saw his new Toy ad, and that kills it as well. Thanks Johnny, for letting us follow you all day.

Video by Daniel Haney

The Fourstar Team is going to show Active Customers how to separate the men from the 4-Star Team while they take over Active Santa Monica and sell 4 Star goods, decks, footwear, etc. Eric Koston could be lacing up your shoes! Guy Mariano could be gripping your board! Rick Howard could be selling you an extra special Fully Flared DVD! This coming Tuesday, history will be made. Make sure you're around to witness and partake in it. The whole 4-Star Team will be attendance and so shall you. This is gonna be a big one.

Tuesday, December 18th, 2007 at 6pm
Active Santa Monica
1460 4th Street
Santa Monica, CA 90401
310.857.1360

the Crailtap
Fourstar Official Site

Reel Comp provided Active viewers around the world with live coverage of Bling Fest and Active Am 2007. They also put together a couple hilights videos for you to check out so make sure you do so!

Bling Fest Reel Comp Highlights and Webcast Coverage

Active Am Reel Comp Highlights and Webcast Coverage

Enjoy

Matix Clothing is putting on their second Lord of the Lines contest at ASR January 2008. The the event will be held at the San Diego Convention Center so make sure you make the trek out there to witness history in the making!

For more info check out Matix's website.

http://www.flickr.com/photos/activerideshop/sets/72157604055026449

On December 9th, Active hosted an exclusive ladies event at 22 locations from San Diego to Los Angeles to enjoy an evening of great shopping, holiday sweets and free giveaways from Active, Matix, Element and more. Active Long Beach, Active San Dimas and Active Temecula gave away a Paul Frank Bike for the Grand Prize of the night. Tom’s was kind enough to come down to the Long Beach location to set up a decorating station for all the Active employees and customers to paint and custom design their own Tom’s shoes. The Element Eden Advocates, Brooke Reidt and Mataji Booker met up with Tom’s artitst, Erik Benjamins to help design some prize winning shoes which were raffled off at the end of the night. Each store raffled off a Gift Basket valued at over $500 with product from WESC, DVS, Roxy, Stussy and more. Tees and gift bags with Active product and Magazines from Seventeen and Damsel were given to the first 25 Ladies to make a purchase. The night was a huge success and we thank all of our Vendors and Customers for joining the Christmas Festivities.

The Berrics is the brainchild of Steve Berra and Eric Koston who put together an amazing skatepark in which their friends and invitees get to skate. The guys were gracious enough to let us hold the first of a handful of Active Skate Nights at the Berrics. This video shows you a little bit of the rip-a-dee-doo-dah that went down on the street course of destiny. Some special guests making cameos in the video are Billy Marks, Erik Ellington and Steve Berra. Terell Robinson was also in the house but the camera man was already in the editing room when Mr. Robinson showed up! Check out the Active rippers and special guests…

Thank you Steve and Eric!

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Last Saturday, December 1st, Paul Rodriguez drove down south to our Chula Vista Active to do a solo signing. Little did we know that a huge mob of people would be waiting in lone for hours to snap a photo, chat with Paul and get an autograph or two. The signing went from 1-6ish and Paul didn't leave until every last person got an autograph and/or photo with him. Paul's the man!

Thanks to Paul, Rainbow, and Daniel for making the long drive out to Chula Vista last Saturday and thanks to everyone at Nike and Plan B who helped out. A huge thank you to Circe and Cris and the Chula Vista and SD Active's for blowing this thing up! Great job!

All Photos: Edwin Whelpy

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Active is running a commercial on Fuel TV right now featuring Andrew Reynolds. The commercial is built around the recent Active advertisements that ran in Transworld Skateboarding and The Skateboard Mag, and uses music from Andrew’s band The Goat. Make sure you visit Active El Segundo and Downtown San Diego when they are open and you get a chance!

Lakai Fully Flaired Video Premiere and Signing!

Signing Featuring: Eric Koston, Guy Mariano, Mike Carroll, Mike Mo Capaldi and Alex Olson

Thursday, December 13th, 2007

Signing at 5pm Followed by the Video Premiere at 7pm

24175 Magic Mountain Parkway
Valencia, CA 91355
661.705.2020

Lakai 'Fully Flaired' Video Premiere and Signing

Signing Featuring: Eric Koston, Guy Mariano, Mike Carroll, Mike Mo Capaldi and Alex Olson

Thursday, December 13th, 2007

Premiere at 7pm Signing following Premiere

Active Burbank
328 N. San Fernando Suite 1
Burbank, CA 91502
818.333.1580

Paul Rodriguez will be signing autographs at Chula Vista Active Saturday, December 1st 1-3pm

Don't miss out!

Saturday, December 1st 1-3pm
Active Chula Vista
Otay Ranch
2015 Birch Road, STE. 1215
Chula Visa, CA 91915
619.591.1100